Username or Email Address. Remember Me. Spotify launched its Afro Hub in October , as a showcase for the music of sub-Saharan Africa, even though the streaming service is so far only available in South Africa in that part of the world. Music Ally Ltd. Insight Countries Reports Sandbox. News News Jobs. Services Learn Events Insight Audience. Tags: Africa Afro Hub playlists Spotify.
Where people listen
Where people listen
The streaming giant has announced a new Afro Hub section that "celebrates and honors African culture and music. We're all familiar with Spotify 's African Heat playlist, the largest playlist for afrobeats on the global streaming service. If you remember, OkayAfrica took over African Heat earlier this year for our own curation. Well, the streaming giant has now announced a new Afro Hub section that "celebrates and honors African culture and music," a statement announces. Yvonne Orji and Luvvie Ajayi. Check out Spotify's Afro Hub here. What do you think? A-Reece has finally released new music even if it comes a few days later than fans had assumed it would.
Now, global streaming services have put in the effort to host African music, evidently realizing that even as internet penetration on the continent is still relatively low, culturally, Africa is taking off around the world. Spotify is the latest streaming service to get in on this zeitgeist. On a continent with 54 countries and even more cultures, this seems like a mammoth task. Still, francophone sounds are still relatively underrepresented compared to anglophone Africa. Spotify has also created a section for the African diaspora that goes beyond the now well-known US and UK scene. All of this, although a much smaller offering than its European and American libraries, shows Spotify is making a real effort to go international, just months after it launched in Africa. Spotify is hardly the first streaming service to take this view. Apple brought with it similar categories and content, along with charts highlighting downloads of African artistes, giving them the same opportunities for competitive prestige as American artistes.