BlogTalkRadio uses cookies. By using our services, you're agreeing to our Cookies Policy. Got it. Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way. The episode audio is being processed and will be ready shortly. Breaking a Guinness World Record for client, Rock of Ages, by having the largest air guitar ensemble, Amanda Pekoe leads a team of innovative, nimble and brilliant marketers who use new and traditional strategies to inspire communities around theater productions and cultural institutions in New York City. Pekoe developed a passion for the business side of Broadway and pursued job opportunities in which she helped promote dozens of shows, including Phantom of the Opera, Spamalot, Jersey Boys, Inherit The Wind and, later, as VP of Marketing for a circus show event called Spiegelworld, now a staple in Las Vegas. Amanda Pekoe holds a masters degree in performing arts managment from Brooklyn College.


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Fast Company
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An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens. Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine--even an entirely new economic system. Amanda Pekoe loved Broadway theater as a young girl, and pursued acting through high school and college. But after doing a little bit of everything—directing, performing, producing, interning , and teaching theatre—she found it was business and marketing that she wanted to pursue.
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The Pekoe Group recently celebrated its eighth anniversary. How are you feeling about year eight? Please tell me how the Tonys impact your business. I love when shows and artists are recognized for their tremendous work and talent. This year is particularly exciting because there are so many new musicals and different points of view being expressed in the writing on stage. It was at the Beacon Theatre last year. It must be nice that it has returned to its roots.
She first encountered him in when they were both acting students at Brooklyn College and his long brown hair reached the collar of his motorcycle jacket. She did not see him again until the next semester when he gave a speech about creating a student theater organization. This time, his hair was shorter, and he wore a stylish white T-shirt and black slacks.